Based in Traverse City · Coaching studio owners everywhere
Business Coaching for Studio Owners
Run Your Studio.
Live Your Life.
You should be able to walk on a beach on a Tuesday. Let's build a studio that makes that possible.
Based in Traverse City · Coaching studio owners everywhere
Business Coaching for Studio Owners
Run Your Studio. Live Your Life.
You should be able to walk on a beach on a Tuesday. Let's build a studio that makes that possible.
Full Classes. Profitable Studio. Life You Love.
You got into this because you love what you teach. Not because you love chasing enrollment, managing schedules at midnight, or doing payroll on a Sunday night.
But here you are.
Most studio owners are working harder than anyone they know and still wondering why the numbers don't reflect it. The problem isn't your passion. Nobody taught you how to build the business side of the studio.
That's exactly what I do.
I work with studio owners across the country: dance, yoga, martial arts, photography, and more. Helping build something profitable and sustainable.
READY TO GO FROM BURNED OUT TO FULLY BOOKED?
BEFORE YOU SCROLL ANY FURTHER
A Studio Isn't Built on Great Classes Alone.
If you're answering emails at midnight and doing payroll on Sunday night, you already know something isn't working. The problem isn't your dedication. It isn't your teaching. It's that running a studio and building a business are two very different things.
Most studio owners are great teachers. Nobody taught them to run a business.
That's the part I help you build.
Here’s What Changes
Your team runs without you managing every detail, because you have real systems in place.
Your classes fill consistently because your marketing and student experience actually work together.
You step away on a Tuesday without the studio falling apart, because you built it that way.
I've built it myself.
I've helped others build it.
Now it's your turn.
Full Classes
. . .
Profitable Studio
. . .
Real Systems
. . .
Life You Love
. . .
Full Classes . . . Profitable Studio . . . Real Systems . . . Life You Love . . .
The Thriving Studio Program
This is how we do the work together. Five pillars customized to your studio, your goals, and where you are right now.
Your business isn't generic. Your coaching shouldn't be either.
Refocus
Stop reacting to fires and start leading with vision.
Systemize
Build systems that support growth, profit, and ease.
Attract
Clarify your message, fill your classes, and keep your students.
Lead
Build a team that runs smoothly even when you're not there.
Thrive
Grow a studio that supports your whole life, on your terms.
Five pillars. Designed around your studio, your goals, your life.
Find the Right Fit for Where You Are Right Now.
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STUDIO BUSINESS COACHING
One-on-one coaching through the Thriving Studio Program. Built around your studio, your goals, your timeline.
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LIFE COACHING
For the woman who has spent years taking care of everything and everyone else. This one's for her.
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WORKSHOPS + EVENTS
Group training and live events for studio owners ready to grow together.
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STUDIO WEBSITE AUDIT
A clear, actionable review of your studio's website so it actually works for you.
FORMER STUDIO OWNER. CERTIFIED COACH. 30 YEARS OF REAL EXPERIENCE.
Been There. Built That.
Here to Help You Do the Same.
Cathy
Running your studio shouldn't feel like a never-ending Sunday night payroll session. More stress, longer hours, and wondering why you got into this in the first place.
I'm Cathy Fitzgerald. I built Dance Connection to over 900 students, grew a photography business in two states, helped open a yoga studio, and spent years in corporate HR before any of it. I've lived every version of this.
I know what it feels like when the business side is breaking you. And I know what changes when it finally works.
That's what I bring to every studio owner I work with. A proven system, built around your specific studio, your goals, and where you are right now.
Real experience. Customized to you.
I’ll Let Them Tell You
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"Cathy helped me identify important goals, set them into motion, and sustain them over time. Her relatable life experiences and calm demeanor made working with her easy."
Laura Hartman
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"I even started waitlisting some of my classes. A milestone I never thought I'd hit so soon."
Kelly Stiglich Living Beyond Yoga
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"Having someone to bounce ideas off of, collaborate with, and hold me accountable has been especially helpful. If you're considering coaching, I highly recommend Cathy Fitzgerald."
Tara Langdon
FREE QUIZ
What’s your studio success style?
Every studio owner approaches growth differently. Take the free quiz and find out what's working in your favor, what might be holding you back, and where to focus first.