BUSINESS COACH FOR DANCE, YOGA, & CREATIVE STUDIO OWNERS
A profitable studio that leaves room for your life.
I help studio owners fill their classes, pay themselves, and take real time off. I built my own dance studio to 900 students, so I know what it takes.
What would it feel like if...
Your team handled things without you.
Your classes had a waitlist.
You took a vacation, and nothing fell apart.
You finally paid yourself what you’re worth.
You actually took a lunch break.
That's what a thriving studio makes possible.
You’re closer to it than you think.
“
She helped me not only reach my business goals but completely crush them.
Kelly S. · Living Beyond Yoga
THE THRIVING STUDIO METHOD ™
Five pillars.
One solid studio.
Customized one-to-one coaching for a profitable studio that can run without you in the room.
01
REFOCUS
Ground every decision in your values, your vision, and your mission.
02
SYSTEMIZE
Put your processes in writing so the studio runs smoothly whether you’re there or not.
03
ATTRACT
Fill your schedule with the students and clients looking for exactly what you offer.
04
LEAD
Hire and train a team that holds your standard, even when you’re not in the room.
05
THRIVE
A profitable studio built to last, with room for the life you want outside it.
Start here
Coaching, workshops, or a website review. Start with what you need most.
1:1 Studio business coaching
The Thriving Studio Method, customized to your studio, from someone who built and sold a 900-student studio.
Studio owner workshops
Free live online workshops on the business side of running a studio, with time for your questions.
Studio website audit
Find out what's keeping new students from finding you, or from reaching out once they do.
YOUR COACH
Hi, I'm Cathy Fitzgerald.
I’ve spent more than thirty years building businesses. I started in corporate payroll and personnel management, then opened a dance studio and grew it to more than 900 students and a team of twenty. When I sold it, it kept thriving under its new owner. Since then I’ve built a photography business in two states and helped launch a yoga studio.
Every chapter came with me into the next one.
I’m also a certified transformational life coach, because business problems are rarely just business problems. When we work together one-to-one, you get someone who has lived every stage of studio ownership and someone trained to help you lead it differently.
“I would never have had the confidence to do it without Miss Cathy teaching me how to make the studio feel like a family and giving everyone an opportunity to dance.”
Jessica Wadley Richey · Former student who opened her own studio at 19
FREE GUIDE
5 Ways to Fill Your Classes Without Spending a Dime on Ads
For studio owners who are done losing sleep over empty classes and ready to do something that actually works.
Questions studio owners ask
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A studio business coach helps the owner of a dance, yoga, or creative studio run the business side: filling classes, pricing, keeping students, building a team, and reading the numbers, so the studio pays its owner and can run without the owner in the room.
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Cathy Fitzgerald is a studio business coach and certified transformational life coach based in the Traverse City area of northern Michigan, with more than thirty years of experience building businesses. She grew a dance studio to over 900 students and sold it, ran a photography business in two states, and now coaches studio owners one-to-one through The Thriving Studio Method™.
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The Thriving Studio Method™ is Cathy Fitzgerald's five-step framework for studio owners: Refocus, Systemize, Attract, Lead, and Thrive. It moves studio owners from doing everything themselves to running a profitable studio that supports their lives.
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Start by keeping the students you already have, because retention is the steadiest way to grow and costs far less than finding someone new. Then become the studio people talk about, by showing up in your community and making it easy for happy students to bring their friends. And give every inquiry a quick, personal reply. Cathy Fitzgerald helps studio owners build a plan that fits their studio and their community.
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Cathy Fitzgerald coaches owners of dance, yoga, Pilates, martial arts, photography, and other creative studios. The business side of running a studio is much the same across all of them, and the coaching is shaped around each studio.
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Start with a free discovery call on Zoom. You'll talk through where your studio is today, and together you'll decide whether one-to-one coaching is the right fit.
FROM THE BLOG
Notes from Cathy
Grab a cup.
Let's talk about your studio.
ON INSTAGRAM
Studio tips and real life
