Business Coach for Studio Owners
Based in Traverse City · Coaching studio owners everywhere
A Studio isn’t built on great classes alone.
Your exhausted and you've been managing everything for so long that the chaos just feels normal. Like it's the cost of doing what you love.
It's not. There is another way.
I help
yoga studio owners
turn the work you love into a business that can thrive long-term.
your team handled things without you managing every detail.
classes are filling consistently.
you can watch a movie on a Sunday instead of doing payroll.
you finally pay yourself what you're worth.
you take a vacation and nothing falls apart.
you know your numbers, and they make sense.
you actually take a lunch break.
you make decisions from confidence instead of panic.
You started a studio because you didn't like how other people ran theirs, but right now yours is running you into the ground.
The Thriving Studio Method
This is how we do the work together. Five pillars customized to your studio, your goals, and where you are right now.
01
Refocus
Stop reacting to fires and start leading with vision.
02
Systemize
Build systems that support growth, profit, and ease.
03
Attract
Clarify your message, fill your classes, and keep your students.
04
Lead
Build a team that runs smoothly even when you're not there.
05
Thrive
Grow a studio that supports your whole life, on your terms.
Five pillars. Designed around your studio, your goals, your life.
I loved to teach, but nobody taught me how to run a business.
I know what it's like to work harder than everyone around you and still wonder why the numbers don't reflect it. The problem was never our passion. It's that nobody taught us how to build the business side.
I figured it out and grew my studio to over 900 students in 15 years. Now I make sure other studio owners don't have to figure it out alone.
Find the Right Fit for Where You Are Right Now.
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STUDIO BUSINESS COACHING
One-on-one coaching through the Thriving Studio Program. Built around your studio, your goals, your timeline.
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LIFE COACHING
For the woman who has spent years taking care of everything and everyone else. This one's for her.
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WORKSHOPS + EVENTS
Group training and live events for studio owners ready to grow together.
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STUDIO WEBSITE AUDIT
A clear, actionable review of your studio's website so it actually works for you.
FORMER STUDIO OWNER. CERTIFIED COACH. 30 YEARS OF REAL EXPERIENCE.
Been There. Built That.
Here to Help You Do the Same.
Cathy
Running your studio shouldn't feel like a never-ending Sunday night payroll session. More stress, longer hours, and wondering why you got into this in the first place.
I'm Cathy Fitzgerald. I built Dance Connection to over 900 students, grew a photography business in two states, helped open a yoga studio, and spent years in corporate HR before any of it. I've lived every version of this.
I know what it feels like when the business side is breaking you. And I know what changes when it finally works.
That's what I bring to every studio owner I work with. A proven system, built around your specific studio, your goals, and where you are right now.
Real experience. Customized to you.
I’ll Let Them Tell You
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"Cathy helped me identify important goals, set them into motion, and sustain them over time. Her relatable life experiences and calm demeanor made working with her easy."
Laura Hartman
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"I even started waitlisting some of my classes. A milestone I never thought I'd hit so soon."
Kelly Stiglich Living Beyond Yoga
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"Having someone to bounce ideas off of, collaborate with, and hold me accountable has been especially helpful. If you're considering coaching, I highly recommend Cathy Fitzgerald."
Tara Langdon
FREE QUIZ
What’s your studio success style?
Every studio owner approaches growth differently. Take the free quiz and find out what's working in your favor, what might be holding you back, and where to focus first.