Business Coach for Studio Owners
Based in Traverse City · Coaching studio owners everywhere
A Studio isn’t built on great classes alone.
Your exhausted and you've been managing everything for so long that the chaos just feels normal. Like it's the cost of doing what you love.
It's not. There is another way.
I help
yoga studio owners
turn the work you love into a business that can thrive long-term.
your team handled things without you managing every detail.
classes are filling consistently.
you can watch a movie on a Sunday instead of doing payroll.
you finally pay yourself what you're worth.
you take a vacation and nothing falls apart.
you know your numbers, and they make sense.
you actually take a lunch break.
you make decisions from confidence instead of panic.
I understand, because I’ve been there.
Hi, I’m Cathy.
I spent years trying to do it all myself and running myself ragged in the process. Over fifteen years, I grew Dance Connection from a small studio into a thriving community of nearly 900 students. After I sold it, I built a wedding and portrait photography business across two states, helped open a yoga studio, and eventually found my way to coaching. Every one of those ventures taught me something about what works, what doesn't, and what it actually takes to build something sustainable.
It took me a long time to figure that out. Now, with more than three decades of experience and my coaching certification, I help other studio owners get there without the years of trial and error. Read more.
You started a studio because you didn't like how other people ran theirs. But right now, yours is running you into the ground.
I know what it's like to work harder than everyone around you and still wonder why the numbers don't reflect it. The problem was never our passion. It's that nobody taught us how to build the business side.
That's why I created:
The Thriving Studio Method
Five pillars customized to your studio, your goals, and where you are right now.
01
Refocus
Stop reacting to fires and start leading with vision.
02
Systemize
Build systems that support growth, profit, and ease.
03
Attract
Clarify your message, fill your classes, and keep your students.
04
Lead
Build a team that runs smoothly even when you're not there.
05
Thrive
Grow a studio that supports your whole life, on your terms.
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1:1 COACHING
One-on-one coaching through the Thriving Studio Program. Built around your studio, your goals, your timeline.
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WORKSHOPS
Virtual and in-person events for studio owners ready to grow together.
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STUDIO WEBSITE AUDIT
A clear, actionable review of your studio's website so it actually works for you.
I’ll Let Them Tell You
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"Cathy helped me identify important goals, set them into motion, and sustain them over time. Her relatable life experiences and calm demeanor made working with her easy."
Laura Hartman
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"I even started waitlisting some of my classes. A milestone I never thought I'd hit so soon."
Kelly Stiglich Living Beyond Yoga
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"Having someone to bounce ideas off of, collaborate with, and hold me accountable has been especially helpful. If you're considering coaching, I highly recommend Cathy Fitzgerald."
Tara Langdon
FREE QUIZ
What’s your studio success style?
Every studio owner approaches growth differently. Take the free quiz and find out what's working in your favor, what might be holding you back, and where to focus first.