Based in Traverse City • Working with studio owners everywhere
Business Coaching for Dance, Yoga & Creative Studio Owners
Build a studio that fills your classes,
supports your life,
and doesn’t depend on your exhaustion.
Let's choreograph a business that actually works for your life.
HERE’S THE TRUTH ABOUT RUNNING A STUDIO.
If you're answering emails at midnight…
running payroll on Sunday night…
and still wondering how to get more students in the door…this part is for you
A studio isn’t built on great classes alone.
It’s built by thoughtfully shaping the business behind the studio
the systems you rely on
the way you attract and welcome students
the structure that supports both your team and your life.
Most studio owners start with passion.
What they’re rarely taught is how to build the business side of the studio.
That’s the part I help with.
If your studio only works when you're exhausted, it's not sustainable. That's what I help fix.
Through my Thriving Studio Method,
I help studio owners create a business that:
• consistently attracts new students
• runs on clear systems instead of constant scrambling
• allows you to lead instead of doing everything yourself
• supports your life instead of consuming it
Because a studio that depends entirely on your exhaustion…
isn’t sustainable.
And it doesn’t have to be that way.
Studio owners pour their whole heart into their work.
And it is easy to feel stretched thin when you are trying to manage everything on your own.
I coach yoga and dance studios to create strong systems, confident leadership, and a student experience that keeps people coming back.
Together, we bring clarity, stability, and spaciousness back into your business so your studio supports your life instead of consuming it.
Areas we focus on together:
Studio business strategy
Student retention + client experience
Systems and operations
Team leadership + communication
Scheduling + pricing models
Studio profitability + sustainable growth
You don’t have to sacrifice your life to run a successful studio.
You just need the right support, structure, and systems that make it sustainable.
This is how we do the work
My signature system for sustainable studio growth
A clear, intentional path to a stable, profitable studio that supports your life.
Reset
Reset with a clear vision so you can lead your studio with intention and purpose.
Systemize
Systemize your studio with clear processes that support growth, profitability, and ease.
Attract
Attract and retain students through clear, consistent messaging.
Lead
Lead with confidence through empowered decisions and steady team support.
Thrive
Thrive with a sustainable studio that supports your goals and your lifestyle.
These five pillars create the structure, stability, and spaciousness every studio owner needs to grow sustainably.
Clarity
. . .
Stability
. . .
Growth
. . .
Full Classes
. . .
Clarity . . . Stability . . . Growth . . . Full Classes . . .
Ways to Work With Me
Coaching, workshops, and strategic support.
Designed to meet you where you are and help you move forward with clarity and confidence.
In Their Words
Guidance From Experience
Studio Business Coach for yoga and dance studios, with 30+ years of real entrepreneurial experience.
I’m Cathy Fitzgerald and I’ve lived the studio journey.
I built and led a 900-student dance studio, grew a successful photography business in two states, helped open a yoga studio, and now support studio owners across the country through my signature approach to sustainable growth.
I understand the long days, full schedules, constant decision-making, and the heart you pour into your students and your community. I also know what changes when the business side of your studio finally works, when your systems support you, your team feels aligned, and your studio starts supporting your whole life, not the other way around.